WealthBabes

Wednesday, 31 March 2010

@the3rdimagazine - I am fine thanks and you how are you?

Monday, 11 January 2010

AVATAR – What James Cameron Did Right…And How It Can Apply To You

AVATAR – What James Cameron did right…and how it can apply to you.

Have you heard of the latest James Cameron film AVATAR?? If you haven’t you cannot have been exposed to any media in the last 6 months!

I went to see it in 3D in French last week and even though it wasn’t my first language I still GOT IT! It’s an amazing piece of work with an interesting message.

So what are the 5 things Cameron did to contribute to the success of his latest venture?

No 1: Following his passion and vision – he’s been working on Avatar since the 1990’s – he was VERY CLEAR about what he wanted to say, how he wanted to say it and what it would look like when completed.

Q: Do you have a clear plan of action and goals set for next week/month/year/5 years? Can you visualise what you life will be like in 12 months?

No 2: He has built up his credibility as someone who delivers the goods; he is consistent in his quality. Titanic was his last film so when the word started to spread about his latest project, people took notice.

Q: If you asked your clients right now – would they be happy with the quality of services. Is there anything else you can do to be more consistent, raise quality or get testimonials? How else can you increase your credibility in the eyes of your clients, customers, colleagues and potential clients?

No 3: He had a significant Product Launch Cycle starting months ago! There has been excitement around this film with interviews, leaks in the plot, and special reports on the use of new 3D technology to name a few. The film had been released for 7 days when I got into the box office queue to get my tickets. It was a 350 seat cinema, I was there 90 minutes before and I got the last two tickets!! There was already a queue both sides of the cinema to get the best seats! The evening show was already sold out and the rest of the week had little availability. Perhaps it was the added bonus of the 3D element that was part of the excitement – not just the film. In any case it’s worked and it’s generated over $400 million at the box office so far. So I think it’s been a success so far?

Q: What products do you have that are planned that could use an injected blast of excitement and je ne sais quoi? Can you extend any of your product launch cycles to build up the promotion in the eyes of your potential clients!

No 4: The 3D Element – Ok I know we HAVE seen 3D before in the 80’s and a little in the 90’s. Nevertheless there appears to be a huge revival in Hollywood right now. All the cinemas have been charging a premium to ‘hire’ the special 3D glasses and attend the 3D showings. Where I went, it wasn’t the flimsy cardboard one’s with red and green lenses that I had had before – these were the Ray Bans of 3D glasses (well is was a French cinema – you need to be chic daarlin even in 3D). So this wasn’t just an ‘ordinary’ film it was 3D, special, different, more exciting and a ‘change’ from the normal routine films. This again added to box office and queuing children’s excitement!

Q: So are there any products or Work in Progress that you could re-examine and just add the ‘something’ that other people are not doing, or have started doing but not mastered yet? We all know Social Media is going to become (and is) starting to be a huge player in the new way to market and do business. Is there something there where you can be ‘different’ (without being gimmicky!)

No 5: Timing – Avatar was released just BEFORE Christmas when children and families and all ages would be free to attend the cinema without being at school, work etc. When it’s cold outside – Cinema is always a good option and plus it keeps the kids occupied! Due to the nature of the film his ‘audience/target market’ was wide and therefore the timing assisted him in maximising box office attendance, fuelling even more fantastic PR and very happy customers!

Q: Are there any promotions you can launch around a specific event (not your Aunty Dora’s Birthday) but Chinese New Year, Valentines Day/ In France it is a Saints Day most days so take your pick! Can you do a promotion that only lasts a short period of time to enhance customer’s decision making?

No 6: Message – James Cameron wanted to produce something extraordinary but with a strong message – We need to look after the planet, we need to redress what the world is doing and how we behave as human beings. Did you get an element of that message when you watched it? Everyone naturally has their interpretation and James is confident he has opened eyes and effected people emotionally – enough to get them to start thinking about how they could change the planet for the better – and still be profitable. Sounds idealistic I know – nonetheless it has struck a chord with the audiences of today and particularly the next generation.

Q: What is the message you want your customers to ‘get’ about you? Do you have a personal mission? How do you want them to see you, buy from you, and interact with you or your company? What legacy do you want to develop?

These are slightly more probing questions that may take you time to answer. It will be worth the investment!

Amanda Steadman / Connect to Success

http://budurl.com/connecttosuccess

Friday, 28 August 2009

Marketing and Entrepreneurial Cruise almost... SOLD OUT!

Marketing and Entrepreneurial Cruise almost...
SOLD OUT!

Due the last cruise exceeding all expectations (including mine) Our travel partners have informed us we need to fill the last remaining cabins so here is the information some of you have already requested and the short interview I did on the last cruise with Robert Allen (No Money Down and the One Minute Millionaire) See you there!
Any Q's Facebook me!

http://ping.fm/SJz7W

Amanda Steadman / WealthBabes

Monday, 3 August 2009

The Power of PR & Complimentary Business Internet Teleseminar

Greetings from Connect to Success & Amanda Steadman - August News

In July I was lucky enough to speak to the editor of the Hammersmith and Fulham News, Geoff regarding publicising a Business Link London Ladies Event. He was very interested in what we are doing so later got Caroline one of his reporters to interview me. How exciting! Then we had our pictures taken in the office - more excitement!

I noticed she included my 'bread and water' comment - I meant very Expensive bread and High End water of course and a comfortable lifestyle!!!!! But we're gunning for a more luxurious (almost Monte Carlo!) Future too!

Thanks to this article we have received quite a few phone calls and new session bookings! Thank you Hammersmith and Fulham News!

Click here to read the FULL article!
http://www.lbhf.gov.uk/Directory/News/Women_in_business_WealthBabes.asp

Amanda, 36, runs WealthBabes from an office just beside Lyric Square. "We have clients all around the world, but 75 per cent of them are in Hammersmith or west London," she said. "I chose Hammersmith because it's reasonably priced, it's very accessible and I also love all the markets in the square - it's just a nice atmosphere around here."
The business offers clients individual 90-minute consultations for £150 and a number of regular seminars and a monthly Millionairess Club, offering business training, motivational tips and practical workshops.
Amanda employs five people at WealthBabes and regularly has between 50 and 120 clients on her books, ranging from struggling single mums to high-flying City executives.
"We have a few male clients, but I would say about 98 per cent of our clients are women," Amanda said. "I think women generally like to have another woman to talk things over with them. We can go through what is most important to them, and I think if you're talking to another woman you can be more open about it and get to the truth more quickly. Then we can draw up a business plan about what they really want. It isn't just about numbers and success - women also want to build on their personal life and spend more time with their children or partner."
Amanda, who is engaged to property buyer and marketer Franck Robert and lives in Chiswick, said she had struck on the idea of running her own business in 2007 after spending several years working in recruitment and training corporate headhunters.
"I spent a lot of time going round the world and training people to run their own business, hire people and make money as fast as possible, and then I decided I wanted to try it for myself," she said. "I left a £68,000 job to start my own business and the prospect of not earning anything for at least the first few months was quite scary."
So two years on, in the midst of a recession, just how successful has the WealthBabes founder been in her own venture? "I've got over a million pounds' property portfolio now, I've got five staff and we have between 4,000 and 5,000 people on our database, receiving our regular newsletters," she said. "I'm not a multi-millionaire yet, but I would like to think that in the next year to 18 months I will reach a point of financial freedom.
"If I stopped working now, I would probably still have enough income to live on bread and water and pay my bills, but to live the kind of lifestyle I enjoy it's going to take a bit longer."
And the entrepreneur believes the most important ingredient in success is incredibly simple: choose a job you really enjoy. "It's so important for people to be doing something they're passionate about - but in London a lot of people really don't like their jobs," she said. "Once people have identified what they enjoy and are good at, the rest normally falls into place. I really believe in doing something you love."

http://www.lbhf.gov.uk/Images/45-49_hfbusiness_tcm21-128090.pdf

http://www.lbhf.gov.uk/Images/02_60Sec_tcm21-128076.pdf