My note:
Web marketing, email mobile, SEO, etc…
Its good but you need to have a real digital strategy,
Customer optimisation is great but you need to convert it and by converting a prospect or a lead, you need to be able to do your own content management and manage lead as getting email from visitor, Analytic is important for knowing what people do on your Website (how long they spend on it, what page they visit, etc…) paperclick is good for keywords, you can see what people are doing and enquiries via your website, title tags are very important, click the cash link on google to know what keyword work on your site, make sure URL as keywords on it and also use meta tags as they are important too, use anchor tags, Google master tools account is good to have too, reciprocal links are also very good.
Conversion to cash:
Its not just about getting traffic but the right traffics for you, Web optimiser have offer who will tune your site to google via content variation, trust its important on website put testimonials also put a link donation on your site for charity as it is good too, data capture emails is very important on site, need to present your products well, have industry news, clear vision of services and products are very Importants. Don’t use acronym if you want everyone to understand you, people who are navigate your website should find the home page and it should be very easy & visible, also test your site for colour blindness and mobile viewer, It is important to personalise newsletter via better email registration on your site as people like bespoke newsletter than general one,
Finaly to get more sale on your site you need to build relationship and trusts.
Franck Robert
(on behalf of Amanda Steadman)
Just register & Watch for free the video from TFM&A 2009 SEMINAR
24 & 25/02/2009
http://www.seminarstreams.com/app/content_media_list.asp?cat=24
Also on: http://twitter.com/Wealthbabes
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